Holiday 2022: Grand Gestures

The holiday season is all about playful, bold themes – which is why we’re proud to announce Christine Quinn as the star of our 2022 Holiday Campaign, featuring a larger-than-life advent calendar showcasing our vibrant luxury lineup.

A Stylish Countdown

The 2022 Holiday Campaign is brought to life by renowned director Maya Margolina, whose work with cultural icons including Mariah Carey, Heidi Klum, and Bella Hadid make her the perfect choice for a calendar showcasing our best-loved products.

We are thrilled to have Christine as our muse for this Festive Campaign – our goal of presenting an over-the-top advent calendar to display our iconic MCM offerings was met, thanks to Christine’s playful attitude and energy.”

— Dirk Schönberger, MCM's Global Brand Officer

A larger-than-life cosplay exhibition of the MCM Universe highlights the maximalist persona of the Haus, from Berlin Gold backpacks and fragrance-focused accessories to bags adorned with Swarovski crystals, bringing forth a truly dazzling holiday season – enhanced by Isabella Lovestory’s “Fashion Freak” soundtrack.

Passionate shades of red adorn the holiday set, highlighting the romance of the season while demonstrating the craftsmanship which forms the very DNA of the Haus. In contrast, our tailored pieces cast dark silhouettes across the vibrant backdrop.